May 29 news, according to sammobile reports, Samsung is expected to launch a new XR (extended reality) headset later this year or the first half of next year to compete with Apple's first VR/AR device. Samsung is now planning an XR device development chip.
System LSI, Samsung's subsidiary that designs Exynos processors and ISOCELL camera sensors, has begun taking its first steps toward making processors for XR devices. Samsung System LSI plans to enter the XR chip market as more companies start launching XR devices after Apple and Samsung launch XR headsets next year. According to a report by KEDGlobal, Samsung plans to compete with Google and Qualcomm. Samsung will adapt XR devices by designing new chips or modifying existing ones to run operating systems and applications, compute sensor data, and track user movements. XR devices can create real-time translation languages, immersive meetings and experiences such as navigation that superimpose rich data on top of reality. Counterpoint Research reports that by 2025, the annual sales of XR equipment will exceed 110 million units, a substantial increase from the current annual sales of 18 million units; by 2025, the sales of the entire XR equipment market is expected to reach US$50.90 billion (IT Home Note: currently about 359.863 billion yuan), higher than US$13.90 billion in 2022 (currently about 98.273 billion yuan). Samsung's MX (mobile experience) division has partnered with Google (operating system) and Qualcomm (processor) to develop its first XR headset.
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